Building a dynamic hub for New Zealand's premier music promoter
Managing complexity while keeping the music front and center
Audiology Touring, Aotearoa's leading independent music and events promoter, needed a central digital hub that could keep pace with their ambitious touring schedule. The challenge was creating a sophisticated content management system that could handle dozens of simultaneous events, artist media, venue information, and promotional content — all while maintaining a sleek, music-forward design that puts the artists and experiences first. With constant updates and time-sensitive event information, the platform needed to be both powerful and intuitive to manage.
A scalable platform that moves at the speed of live music
The result is a robust, elegantly designed website that serves as the beating heart of Audiology's operations. Complex Webflow CMS architecture enables effortless management of events, artist content, and media across multiple venues and tour dates. Custom integrations and thoughtful UX ensure fans can quickly discover upcoming shows while promoters maintain complete control over content. Built for performance and discoverability with strategic analytics and search optimisation, the platform scales seamlessly with Audiology's growth — proving that powerful backend systems can live behind beautiful, user-focused design.
