Where brand tracking meets bold, playful design
Bringing energy and speed to a fast-growing market leader
Tracksuit, a rapidly scaling brand tracking platform serving hundreds of brands across multiple markets, needed a website that matched their innovative approach to market research — fast, fun, and decidedly unconventional. Designed by Becca O'Shea and developed by us, the challenge was creating an immersive digital experience anchored by a striking 3D interactive hero that responds to user movement. The site needed to reflect Tracksuit's position as a serious market player while maintaining the energetic, accessible personality that sets them apart from traditional research firms.
An immersive experience that commands attention
The result is a trendy, lightning-fast website that captivates from the first scroll. The custom 3D perspective hero creates an immediate sense of depth and interactivity, setting the tone for an engaging experience throughout. Lottie animations, custom JavaScript interactions, and thoughtful UX keep users exploring, while Webflow's robust CMS powers seamless content management at scale. Built with meticulous attention to performance and analytics integration, the site perfectly balances creative ambition with technical excellence — proving that even enterprise-level platforms can feel fresh and exciting.
