Bringing energy and speed to a fast-growing market leader
Tracksuit, a rapidly scaling brand tracking platform serving hundreds of brands across multiple markets, needed a website that matched their approach to market research: fast, fun, and deliberately not boring. Design by Becca O'Shea, development by Studio Broad. The challenge was an immersive digital experience anchored by a striking 3D interactive hero that responds to user movement. The site had to read as a serious market player while keeping the personality that sets them apart from traditional research firms.
The result is a fast, confident site that hooks you from the first scroll. The custom 3D perspective hero sets depth and interactivity up front. Lottie animation, custom JavaScript, and careful UX keep people exploring, while Webflow's CMS keeps content management straightforward at scale. Performance and analytics were built in with care.
The site balances creative ambition with technical discipline. Enterprise-level platforms can still feel fresh, and this one does.
