Introducing Nectar Sangria
Nectar Sangria is a new Ready-To-Drink brand bringing premium, full-flavour sangria to the New Zealand market. Crafted with real fruit, quality wine, no added sugar, and no artificial flavours, Nectar is designed for people who want something bold, refreshing, and uncomplicated. With a launch timed for the peak festival season, Nectar needed a website that could introduce the brand properly, showcase the range, and support both customers and stockists from day one. Their existing site was a simple placeholder: functional, but not reflective of the quality or ambition behind the product. Studio Broad was brought in to design and build a new digital foundation that could grow with the brand.
We designed and developed a new CMS-driven website that presents Nectar as a confident, premium RTD brand while keeping the experience clear and approachable. The site focuses on product storytelling first. Each sangria (Red, Rosé, and White) is given space to breathe, with clear flavour descriptions, ingredient-led messaging, and a structure that works just as well for first-time customers as it does for trade partners.
To support Nectar's rapid rollout across festivals, hospitality, and retail, we integrated a stockist map and store locator, making it easy for customers to find where Nectar is available nationwide. The CMS allows the team to update products, stockists, and content as the brand expands, without friction. Alongside the website build, we handled domain setup and established the foundations for long-term performance, including analytics, search console configuration, and ongoing reporting via Looker Studio. Monthly email support and performance reporting ensure the site continues to work as a practical tool, not just a launch asset.
The result is a considered, flexible platform that properly reflects the quality of the Nectar brand, and gives them a solid base to support marketing, festivals, retail growth, and future campaigns.
