Nectar needed a website that could introduce a new premium RTD brand properly, ahead of a launch timed for festival season. Their existing site was a placeholder, functional but nothing like the brand behind it. Studio Broad built a new digital foundation: product storytelling, a stockist locator, and the analytics to see what actually mattered once real customers showed up.
Once the brand launched into stores and paid social started running, one thing became clear fast. The locator wasn't a nice-to-have, it was the reason people came to the site. Store lookups outpaced every other page combined, by a wide margin. People weren't browsing the brand story. They were finding a bottle.
That's shaped how the site's run since. Stockist data gets kept current as distribution grows, and the map stays the first thing people can find, not something buried in a footer link.
Behind the map, updates come from Nectar's own distribution data rather than a static list someone has to remember to touch. When stores change, the locator changes with them. Monthly reporting keeps an eye on what's actually driving visits, rather than assuming the brand pages are doing the work.
